Marketing strategist · Entrepreneur
“If I set my mind to it, I make it happen.”
Cases · 01–08
Marketing strategy, brand building, content and live production - mostly at the intersection of business and the equestrian world. Open any case for the full story and the numbers.
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Logo, wordmark and its rules, applied to merchandise and social media.
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Experience
Education across the United States, Russia, the Czech Republic and Germany, practical experience from PwC to Los Angeles, and the projects I have built since.
Even before university, I was selected for the Russian Youth Environmental Program in the USA. At Dartmouth College, I explored environmental and social challenges in an international academic environment.
At the University of Vermont, I studied project management, communication, the UN Sustainable Development Goals, and how to build sustainable businesses that create positive change - combining theory with practical projects and field experience.
I joined Skolkovo’s “Technology of Business” programme and Innovation 4 Change in Berlin to strengthen Kapoosta’s business model, develop the project further and learn from experienced mentors.
With a strong foundation in business and management, I pursued a Bachelor’s in Management at NRU HSE.
My thesis, awarded the highest distinction, focused on product management and developing a go-to-market strategy for a startup.
I complemented this with an exchange semester at ŠKODA Auto University in the Czech Republic, studying international business and marketing through real European market projects.
I completed a Bachelor’s in International Business at OTH Amberg-Weiden in Germany, focusing on strategic management, marketing analytics and digital business.
During my studies, I gained experience at PwC, where I represented the company at the St. Petersburg International Economic Forum, interviewing international leaders and industry experts.
A marketing internship at Stable Production in Los Angeles, where I worked on market and competitor research and international client projects.
In Germany, I spent a year with Bundesfreiwilligendienst (BFD) at Neue Zeiten e.V., supporting educational and integration programmes for children and adults from diverse cultural backgrounds. I organised workshops, created learning materials, supported German language learning and helped participants navigate social integration.
My own ventures and client projects, in numbers. The arrow opens the full case.
Businesses reached · 3 years
Occupancy · before / after
Reach · first month
From concept to brand
Tickets sold
Budget vs. production value
Shoots in one year
Businesses advised
The work these experiences led to
See all casesContact
Berlin-based, working internationally. Telegram and WhatsApp are the fastest ways to reach me.