Berlin, Germany Available for select projects

Marketing strategist · Entrepreneur

Veronika
Albero

“If I set my mind to it, I make it happen.”

Veronika Albero
Strategic thinkingBusiness developmentProduct developmentGo-to-marketMarketing strategyProject leadershipMarket researchTeam leadership
{{ nBiz }} Businesses advised
{{ nCases }} Selected cases
{{ nRoi }} Best marketing return
{{ nLangs }} Working languages
(01)

Selected work

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Working languages

English
German
Russian
(02)

What I bring to the table

Veronika Albero with a black horse
Strategic thinking Positioning, long-term brand direction and priorities tied to business goals.
Business development Partnerships, sponsorships and barter deals; new markets and revenue streams.
Product development From concept to launch: collections, services and offers built around the audience.
Go-to-market Launch plans, channel mix, pricing and messaging for new products and events.
Marketing strategy Brand platform, content and campaign planning, budgets and KPIs.
Project leadership Timelines, budgets and coordination of teams, contractors and venues.
Market research Audience and competitor analysis, trends and insights that shape decisions.
Team leadership Building and guiding in-house teams, freelancers and partners.

Working languages

English
German
Russian

What I bring to the table

Strategic thinking
Business development
Product development
Go-to-market
Marketing strategy
Project leadership
Market research
Team leadership
Veronika Albero with a black horse

Cases · 01–08

Eight projects, in full

Marketing strategy, brand building, content and live production - mostly at the intersection of business and the equestrian world. Open any case for the full story and the numbers.

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Brand book

Logo, wordmark and its rules, applied to merchandise and social media.

Avatar brand book - Wordmark
Wordmark
Avatar brand book - Logo construction
Logo construction
Avatar brand book - Clear space
Clear space
Avatar brand book - Tote bags
Tote bags
Avatar brand book - Apparel
Apparel
Avatar brand book - Social media
Social media

The numbers

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Кадр из проекта

Experience

Experiences that shaped me

Education across the United States, Russia, the Czech Republic and Germany, practical experience from PwC to Los Angeles, and the projects I have built since.

Graduation ceremony at OTH Amberg-Weiden
Graduation · OTH Amberg-Weiden
Dartmouth CollegeUniversity of VermontSkolkovoPwCNRU HSEŠKODA Auto UniversityOTH Amberg-WeidenAPEC SME Forum
(01)

Education

01

Early foundations - RYEP, Dartmouth, Vermont

Even before university, I was selected for the Russian Youth Environmental Program in the USA. At Dartmouth College, I explored environmental and social challenges in an international academic environment.

At the University of Vermont, I studied project management, communication, the UN Sustainable Development Goals, and how to build sustainable businesses that create positive change - combining theory with practical projects and field experience.

New York, USA
New York · USA programme years
02

Skolkovo & Innovation 4 Change

I joined Skolkovo’s “Technology of Business” programme and Innovation 4 Change in Berlin to strengthen Kapoosta’s business model, develop the project further and learn from experienced mentors.

03

Bachelor’s in Management - NRU HSE

With a strong foundation in business and management, I pursued a Bachelor’s in Management at NRU HSE.

04

A thesis with highest distinction

My thesis, awarded the highest distinction, focused on product management and developing a go-to-market strategy for a startup.

05

Exchange semester - ŠKODA Auto University

I complemented this with an exchange semester at ŠKODA Auto University in the Czech Republic, studying international business and marketing through real European market projects.

06

International Business at OTH Amberg-Weiden

I completed a Bachelor’s in International Business at OTH Amberg-Weiden in Germany, focusing on strategic management, marketing analytics and digital business.

Graduation portrait, OTH Amberg-Weiden
Graduation · OTH Amberg-Weiden
Graduation reception, OTH Amberg-Weiden
Graduation reception · OTH Amberg-Weiden
(02)

Practical experience

01

PwC - St. Petersburg International Economic Forum

During my studies, I gained experience at PwC, where I represented the company at the St. Petersburg International Economic Forum, interviewing international leaders and industry experts.

02

Marketing internship - Stable Production, Los Angeles

A marketing internship at Stable Production in Los Angeles, where I worked on market and competitor research and international client projects.

03

Volunteering & community impact

In Germany, I spent a year with Bundesfreiwilligendienst (BFD) at Neue Zeiten e.V., supporting educational and integration programmes for children and adults from diverse cultural backgrounds. I organised workshops, created learning materials, supported German language learning and helped participants navigate social integration.

Leading a workshop at Neue Zeiten e.V.
Workshop · Neue Zeiten e.V.
With the Neue Zeiten e.V. team
BFD team · Neue Zeiten e.V.
(03)

Projects & cases

My own ventures and client projects, in numbers. The arrow opens the full case.

07 KapoostaStrategy · product development
→

Businesses reached · 3 years

Businesses~200
Team20+
01 Pskov Equestrian Tourism CentreMarketing strategy · customer journey
→

Occupancy · before / after

Before50–70%
After100% sold
Marketing return320%
ToursSold out
02 Dubai Equestrian TrainerContent strategy · personal branding
→

Reach · first month

Best video1M+ views
FilmedDubai ↔ Berlin
03 Avatar · Equine-Assisted TherapyBrand strategy · positioning
→

From concept to brand

Strategy
Positioning
Journey
Brand book
DeliverableLaunch-ready brand
My roleStrategy → Brand book
04 Novosibirsk Networking EventEvent management · partnerships
→

Tickets sold

Café meetupidea
Networking eveningsold out
Prep1 month
Speakers5
ResultSold out
05 A Helicopter at a Horse StableProject management · negotiation
→

Budget vs. production value

Cash budgetnone
Value via barter~1M ₽
People~30
Prep2–3 wks
Value~1M ₽
06 Fashion Meets HorsesCreative direction · production
→

Shoots in one year

Projects5+
People25–30
Span1 year
08 EquesolutionBusiness development · go-to-market
→

Businesses advised

Solo practicestart
Agency40+
Businesses advised40+
Team sizeUp to 8

The work these experiences led to

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Contact

Let’s talk about your project

Berlin-based, working internationally. Telegram and WhatsApp are the fastest ways to reach me.

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